How to narrow down product ideas

A short brief is enough to get started: who the item is for, when you need it, roughly how many, and what you want it to do.

Describe the audience and setting, and we can help you choose products and branding that suit them.

Start with the situation

The setting helps shape the choice. Staff uniforms, client gifts, trade show handouts and launch packs each have different requirements.

Share your delivery deadline early. We can then plan around stock, artwork approval, branding and freight, and recommend products that fit the schedule.

• Audience: staff, customers, event visitors, prospects or partners.
• Occasion: daily work, an event, onboarding, a campaign, a thank-you or a seasonal gift.
• Quantity: even a rough band helps with supplier and setup decisions.
• Deadline and delivery location.
• Branding: subtle, visible, full-colour or embroidered. If you're unsure, we can advise.

Where to look for ideas

Use catalogues to shortlist styles, colours and branding options. We will confirm availability, costs and lead times for your order.

Send links, screenshots or product names that appeal to you. We will compare them against your timing, quantity and branding needs.

We can also suggest alternatives, such as a different garment, branding method or colour, to help meet your brief.

Planning artwork and delivery

Confirming artwork, quantities and delivery arrangements early gives the order a clear path through production.

Many branding methods use vector files with outlined fonts, or high-resolution images at the final print size. Send the artwork you have and we can advise on preparation.

• Allow production time from artwork approval.
• Check that fine text will reproduce clearly at the chosen size.
• Match the logo to the available branding area.
• Choose a branding method suited to your quantity.
• Include freight for every delivery location.

What to send us

The audience, your deadline, a quantity range, the delivery location, logo files if you have them, any product links, and a note on anything you definitely don't want. A short email is plenty.